Hot Wheels Celebrates 50 Years. For more than five decades, Hot Wheels has provided adrenaline-fueled vehicle play that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems. Hot Wheels was born when Mattel co-founder Elliot Handler shown left, with wife and Mattel co-founder Ruth Handler challenged his design team, which included a General Motors car designer and a rocket scientist to create a toy car that was cooler and performed better than anything on the market. They answered with the first-ever trackable toy car.
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From Car and Driver. Ask any adult auto enthusiast how their love of cars began, and many of those born between and would bring up playtime with their collections of die-cast toy cars. A majority would probably call out Mattel's Hot Wheels brand.
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